New Consultancy The Media League Launches

In San Francisco, a new consulting firm has launched focused on media & entertainment technology companies, with services including GTM and other strategy advisory, marketing messaging optimization and innovation analysis. The Media League starts with a team of sixteen people.

Co-founders and MDs Fernando Amendola and Thierry Fautier both worked at video, broadband and media solutions firm Harmonic - in the new venture they are joined by Simon Trudelle, Maria Ingold, Adam Davies, Ben Schwarz and ten other consultants. The Media League offers modular access to subject experts in a range of areas, and offers market intelligence, competitive analysis and innovation advisory; marketing consulting and execution, including GTM strategy, product positioning and audience definition; business development; and fractional leadership, integrating 'elite' M&E executives on an as-needed basis.

Fautier says the firm is 'setting a new industry standard by offering an agile and innovative consulting model'. Amendola explains that the League was created 'to address a critical gap in the market: the need for specialised expertise.' He adds: 'Our unique consulting model ensures that M&E technology companies can access top-tier expertise at the right time and in the right capacity - without the limitations of traditional consulting engagements or the economic burden of specialised full-time resources.'

Web site: www.themedialeague.com .