Pureprofile Hires UK Client Developer

In the UK, Pureprofile has appointed former Dynata and Bilendi employee Guilherme Campello as Client Development Director.

Pureprofile provides online research solutions to clients including both corporate and agency side - the firm builds in-depth profiles of consumers via proprietary and partner panels, to help businesses understand, target and engage with their audiences. The company was founded in 2000 and is based in Surry Hills, Australia, with operations in North America, Europe and APAC.

The firm says the appointment is the result of continued growth in the UK market and will strengthen its focus on acquiring new clients there, as well as meeting demand for its data-driven solutions.

Campello brings more than fifteen years of experience in the research industry, including three as an Account Manager at Dynata and five as AD / Deputy at Bilendi & Respondi. In the latter role he managed key accounts in wide-ranging sectors across diverse verticals, leading commercial strategy design and driving new business initiatives.

Tim Potter, who is MD of Pureprofile's UK/EU & US business, says of the hire: 'Expanding our presence in the UK is a key part of our vision. With Guilherme joining the UK team, we're well-placed to accelerate our progress and explore new growth opportunities. His knowledge and extensive experience will help us deliver the impactful research that our clients need to stay ahead in an increasingly data-driven world.'

Web site: www.pureprofile.com .