Director Hire for French Agency Lovebrands

After nearly a decade at The Behavioural Architects, Eimear MacGarty has joined Paris-based consultancy Lovebrands as a Director.

Lovebrands helps clients hone their brand strategy through a combination of 'immersive insight-mining, creative agility and business acumen'. The firm was founded in 2010 by Nathalie Coste, a former employee of Fusion Research and DRSM in the UK, and MSM in Paris.

MacGarty (pictured) worked at Bright Blue Research, Kadence International, MediaCom and Sparkler before joining TBE in October 2015 as a Senior Strategic Consultant - for the last three and a half years at the company she has been a Director.

Lovebrands said on LinkedIn: 'Eimear brings behavioural science expertise and a diverse set of experience to complement our blended skill-set. Across Lovebrands, we have colleagues with anthropology, cultural insight, semiotics, qual and quant research backgrounds. Behavioural science enriches this mix.'

The firm is on the web at www.wearelovebrands.com .