Beale Leaves Behaviorally for New CEO Role

Strategic communications and performance marketing agency IDX has appointed Crispin Beale as its new Worldwide CEO, effective June 1st. He succeeds Myles Peacock, who stepped down in December.

Chairman Nigel Morris is interim CEO and will remain in the role until Beale's start date.

IDX is headquartered in London with worldwide offices including New York, Phoenix, Helsinki and Vadodara, India. The firm specialises in performance marketing, investor relations and stakeholder engagement.

Beale joins from shopper insights firm Behaviorally where he was Group President, helping to expand the firm's footprint, introducing global client account management and enhancing customer solutions with AI. Before this he spent a decade as Group Chief Executive at Chime Insight & Engagement Group. In his new role he will lead continued international growth, with a focus on scaling integrated offerings across its main disciplines. In addition to leading IDX he will continue to serve as CEO of Insight250, and Chairman of research platform QuMind.

Morris says Beale is 'the ideal leader to drive forward our strategy of delivering innovative communications underpinned by expertise, technology and service expertise.'

Web site: www.idx.inc .