NIQ Looks to Raise $1.25 Billion via IPO

Consumer intelligence giant NIQ has filed with the SEC for an IPO, with plans to raise up to $1.25bn at a company valuation of around $10bn.

Formerly the Buy division of Nielsen, and recently combined with GfK, the Chicago, IL-based company reported around $4.0bn in revenue for the year ending 31st March '25. The firm had been rumoured to be lining up the offering since at least November last year, reportedly filed confidentially in the first half of February this year and then publicly last Friday. Guided in the process by JPMorgan Chase & Co., it plans to list on the NYSE under the symbol NIQ.

Analysts say the move will help to address NIQ's $4.3bn debt burden. The firm, then known as Nielsen Global Connect, was acquired in 2021 by investor Advent International for $2.7bn.

Online at www.niq.com .