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Senior Hires for Basis Global
UK and US-based insight consultancy Basis Global has hired Noelle Weaver, previously MD at Foresight Factory, as Head of Business Development; and former MarketCast director Annika Larson as Senior Director, Customer Success.
 Basis Research was founded in 1990 with headquarters in London, and provides ad hoc and tracking solutions for clients in a wide range of retail and other sectors. The firm, which now also has offices in New York, Chicago and Los Angeles, launched a health business in 2018 and a social research practice three years later. Last month the firm added a specific division dedicated to B2B insight, and hired former B2B International MD Tom Percival to lead it as Managing Partner.
Larson recently spent two years as Director, Business Development and Client Solutions at audience insights and analytics firm Latitude. Before that she worked for two years at MarketCast as a Senior Account Manager and later a Director, after four years at Fizziology (now part of MarketCast), where she started out as a Social Media Analyst in 2017.
Weaver's experience includes four years as MD / Client Partner at Foresight Factory, and eight years at Contagious Communications as Head of Business Development NA and then Managing Director NA and Chief Growth Officer.
On LinkedIn, the company said the two new hires both 'bring serious energy and expertise'.
Web site: www.basisglobal.co .
Pictured: Noelle Weaver above, Annika Larson below
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