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Blanket Coverage from NPD
The NPD Group is to launch a service tracking US sales of home textiles, via its NPD Houseworld(r) division. The data will cover bedding, bath, kitchen linens and window treatments and include overall market size estimates, retailer shares, retailer trends, channel shares, buyer profiles and purchase drivers.
Information will be collected monthly from NPD's online consumer panel, which has more than 2.5 million registered members, and delivered quarterly. The new offering was developed at the request of retailers, and is described as the first to cover these product lines. The first reports will be available from summer 2005.
Peter Greene, VP and General Manager of NPD Houseworld, says the home textiles industry is a complex sector in the midst of tremendous change. 'With change comes opportunity and our clients need to fully understand their markets and their customers in order to profit from this opportunity... We're looking forward to bringing the same quality of information NPD has become known for in many industries to the home textiles arena'.
The NPD Group is online at www.npd.com
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