Nielsen and Warner Bros. Discovery Extend Contract

Nielsen has a new multi-year measurement deal with Warner Bros. Discovery (WBD), covering data for all the latter's platforms across linear and streaming video.

From 2026, WBD will tap into Nielsen's Advanced Audience capabilities, while continuing to use its Big Data + Panel service as currency for this Upfront and beyond.

WBD's US Advertising Sales division (WBDAS) represents brands including Max, HBO, TNT, Discovery, Food Network, CNN and Warner Bros., promising advertisers access to key demographics and high-engagement environments across every network and platform at the company.

Nielsen CEO Karthik Rao (pictured)comments, 'As our industry leading reports show, Warner Bros. Discovery is one of the top media companies in the world, consistently delivering hits for fans across every platform. Nielsen is the only company that can deliver measurement for every way that fans watch their shows, across all platforms... We're thrilled to extend our partnership so that we can deliver accurate data for Warner Bros. Discovery and our mutual advertising clients.'

David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery comments: 'As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen's robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.'

Global home pages: www.nielsen.com and www.wbd.com .