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Why Students Say No - Panel Launched
UK agency Opinionpanel has launched a new 'Decliners Study' to identify reasons why students reject universities. The company established its original Student Panel in 2004.
According to MD Ben Marks, 'Higher Education institutions often understand why their students choose them (they just have to ask) but frequently do not understand why other students reject them'. The study shows universities how they stack up against their competitors, how the views of their current students differ from those rejecting them, and what factors students regard as most important when choosing where to go.
The study is based on interviews with over 10,000 first year students at every UK higher education institution (providing over 40,000 institutional ratings). Among those responsible for its design is Research Director Martin Collins, former Professor of Marketing Research at City University, a fellow of the Royal Statistical Society and a past MRS Chairman.
Subscribers will receive detailed feedback plus access to the full results data set (excluding personal data) in SPSS. Opinionpanel is online at www.opinionpanel.com
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