AI Moderator Launch for Simpson Carpenter

UK-based agency Simpson Carpenter has launched Quasai, an AI avatar moderator capable of conducting unstructured, interactive interviews, incorporating video and audio stimulus.

The firm says Quasai draws upon nearly three decades of its market research expertise, and has been trained to deliver consistent quality among hard-to-reach groups, and to discuss delicate topics. The tool is designed to keep participants engaged, and is adaptable for different audiences, products and sectors - it also functions in multiple languages.

The company has also launched a Growth and Innovation Team, headed up by Pui-Tien (P-T) Man and Joe Kamstra, which will drive further product launches.

MD Tom Simpson comments, 'AI Avatar breaks the accepted limits of market research. It talks naturally with consumers, probes intelligently and delivers speedily. It delivers genuine benefits for clients' businesses and confirms our commitment to using tech-driven methodologies to help our clients.'

The company was founded by Simpson and Derek Carpenter in 1998, works in sectors including retail and technology, media, telecoms and automotive, and is online at www.simpsoncarpenter.com .