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Ipsos-ASI Appointment
Ipsos has appointed Maria Philips as VP of Tracking & Equity in its advertising research division Ipsos-ASI. Philips joins from Lightspeed Research, where she was National Account Director.
Philips will work in the company's new office in Parsippany, NJ. At Lightspeed, she was responsible for business development and client servicing for existing accounts. She worked previously as Vice President of Client Service for ASI Entertainment, and in research positions at Showtime Networks, DirecTV, and AT&T.
She holds a BS in Economics from the University of Wisconsin, Madison, and an MBA from Lehigh University.
John Lawlor, President of Ipsos-ASI in North America, says the new arrival brings 'an in-depth knowledge of how market research can best be used to help meet our clients' business challenges and a dedication to client service'.
Ipsos-ASI is online at www.ipsos-asi.com
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