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Italian Panel for Lightspeed
Lightspeed Research has launched a Consumer Panel for Italy, with access to 64,000 household members at start-up and the aim of growing to more than 200,000 by the end of 2005.
Andrew Cayton, Senior VP for European Business Development says the launch is part of a programme of continued European expansion. The company already has proprietary panels in the UK, France, Germany and the Netherlands, as well as the US and Australia.
Together with its network of accredited panel partners these proprietary panels bring the total number of household members accessed to almost 16 million across 25 countries in Europe, North America and Asia-Pacific.
Lightspeed is part of WPP and is online at www.lightspeedresearch.com
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