Bravo TV Appoints Ratings Researcher

Bravo TV has appointed Tony Cardinale, formerly of ZenithOptimedia, to the new position of Vice President, Program Research. He will report to Sari DeCesare, Senior VP, Television Network and Cable Research, NBC Universal.

Cardinale will be responsible for monitoring, analyzing and communicating the performance of Bravo and its competition to management and programming departments through Nielsen ratings analysis and primary research. He will also synchronize primary research and program information in order to assess and communicate Bravo's current performance.

At Zenith, Cardinale was Senior VP and Director of Strategic Research. He will now be based in NYC.

Bravo is online at www.bravotv.com