tvScientific Hires Customer Chief

Ad tech and measurement firm tvScientific has appointed Heather Carver as Chief Customer Officer.

Established in 2020 by a group which includes Kent Wakeford, co-founder of ad intelligence specialist Integral Ad Science, tvScientific operates a CTV buying and attribution platform including activation, measurement and optimization.

Carver (pictured) brings more than fifteen years of experience leading revenue and customer-facing teams across the programmatic advertising ecosystem - most recently from Freestar, where she was Chief Revenue Officer, overseeing revenue strategy and expanding strategic publisher, demand and technology partnerships. Previously she worked in leadership roles at Amazon Ads, Magnite, and Rubicon Project. She has also been involved in the leadership of open infrastructure initiatives, including the Prebid community.

In her new role, Carver will work closely with product and data teams to ensure advertisers can optimise messaging, measurement and outcomes across screens with greater transparency and control.

CEO Jason Fairchild comments: 'Performance TV is becoming a core growth channel for brands, and delivering measurable results at scale requires deep alignment with customers. Heather brings extensive experience across both the publisher and advertiser sides of the ecosystem, and her leadership will help us continue building a customer-first performance TV platform.'

Web site: www.tvscientific.com .