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Start Date for US Local Radio Research
TNS Media Intelligence has announced June 1, 2005 as the start date for its tracking of advertising expenditures on local radio stations in 30 top US markets, working with partners Mediaguide.
The partnership will provide the country's largest-scale monitoring of local radio advertising monitoring to date. Initially, TNS Media Intelligence will provide information on 15 stations per market, both AM and FM, with additional stations being added on a regular basis. Tracking of ads will continue 24 hours a day, seven days a week. More markets will be added throughout the second half of the year.
Steven Fredericks, President and CEO of TNS Media Intelligence, says local radio is a critical element to many advertising campaigns, and as such an important ingredient in the firm's goal of providing blanket coverage of advertising expenditures.
Mediaguide is a joint venture of the American Society of Composers, Authors and Publishers (ASCAP) and ConneXus Corporation, providing the recording, advertising, radio, and television industries with airplay data.It is on the web at www.mediaguide.com . TNS Media Intelligence collects occurrence and expenditure data on more than 2.1 million brands spanning 20 media. It is online at www.tns-mi.com
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