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NPD Appoints Fun Analyst
US agency the NPD Group has appointed Anita Frazier as entertainment industry Analyst for its Port Washington, NY-based Funworld subsidiary, which tracks toy, video game and PC game markets.
Frazier will focus her efforts on the cross-entertainment sector. Her career has spanned the entertainment, entertainment software and consumer products industries, and includes time at Conagra, Warner Brothers Studios and Sony Pictures Entertainment. Most recently she was VP of Sales at Vivendi Universal Games, managing the consumer software and games business and covering such brands and titles as Crash Bandicoot, Spyro the Dragon, The Simpsons and Law & Order.
A featured speaker at industry conferences including E3 and the American International Toy Fair,
Frazier has also written or contributed to news articles on cross entertainment issues for various
industry trade publications.
The NPD Group is online at www.npd.com
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