| |
IRI Buys Out Audit Service j.v.
IRI has bought out the remainder of Mosaic InfoForce, L.P. (MIF), a supplier of in-store audits formed as a joint venture with the Mosaic Group, Inc. MIF measures perimeter merchandising, display, shelf, and front-end store conditions across all classes of retailer.
IRI President and CEO Scott W. Klein says the buy will enable his company to 'tightly align new daily data-based monitoring solutions with powerful in store observations... filling a tremendous market void and improving our business'. The combination will give clients better views of store conditions in time to quickly address issues impacting performance, including out of stock situations, inconsistent trade promotion programs and new product distribution gaps.
The former MIF will be integrated into IRI's Content Operations Group, reporting to its President, Mark Parise, and will be renamed the IRI In-store Solutions Group (ISG).
IRI's home page is at www.infores.com
|
