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Small Business Profiling Launch
JupiterResearch has launched a new service called SMB Marketing, which will identify and profile attractive market segments among small- and medium-size businesses, and suggest effective tactics to win market share. The first report looks at their technology spending in 2005.
The new service will make use of surveys among SMB decision-makers, intelligence from successful marketers and studies of best practice in online marketing.
According to the first report, technology spending by small businesses will be relatively flat in 2005, with 44% of establishments budgeting less than $5,000 for technology purchases this year, but certain segments such as business less than three years old are planning spending increases.
'Too many vendors take a one-size fits-all approach to small-and medium-size business marketing, by lumping businesses of one size together' according to Senior Analyst Joe Wilcox. 'My doctor's office and dry cleaner have the same number of employees, but I assure you that they don't buy or use the same technology products and services'. Senior VP David Schatsky adds: 'While the SMB market is legendary for the challenges it presents to otherwise successful marketers, our unique data driven research can help vendors to better understand this market and how it differs from both consumer and large enterprise markets'.
The initial report was based on a survey of 260 purchase decision makers in US businesses with less than 250 employees.
Jupitermedia Corporation is headquartered in Darien, CT, and is online at www.jupitermedia.com . Subsidiary JupiterResearch focuses on business and technology issues.
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