Bastion Insights Adds Hybrid Analysis Tool 'Vantage'

Australia-based Bastion Insights has launched Bastion Vantage, a new offering combining advanced AI with human expertise and promising 'deeper, more meaningful insight.'

Parent group Bastion describes itself as Australasia's largest independent full-service marketing and communications agency, and has more than 350 staff across four locations in Australia, two in New Zealand and two in the US. Last week it boosted the Insights division with the appointment of Carolyn Tesoriero as Group Client Director - Head of Qualitative.

The new, 'always-on' solution, positioned as a complement to traditional research methodologies, takes 'vast' volumes of online conversations and analyses it to uncover what people are saying and why, including emerging behaviours, cultural shifts and commercial opportunities.

'Innovation has always been about creating better outcomes for our clients,' says Group CEO Cheuk Chiang. 'Bastion Vantage is an important addition to our integrated offering, bringing together AI and human expertise to help organisations navigate complexity with greater confidence.' MD Joanne Norton says the solution addresses one of the biggest challenges facing marketers today, 'drowning in metrics and starving for meaning.'

Web site: www.bastionagency.com .