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NOPWorld Appointment
NOP World Financial has appointed quallie Hannah Nutley as Associate Director. Nutley worked as a Project Director for Added Value in Sydney, Melbourne and London, and then as a freelance researcher.
In her time as an independent, she worked on projects such as the 'life of money' using ethnographic style depths to investigate what makes people ready to buy financial products and services. While at Added Value she worked with a range of blue-chip clients on projects from brand positioning through to NPD, and developed the ethnographic offer for the Australian office.
She graduated from Magdalene College, Cambridge with a BA (Hons) in Geography.
MD Nick Watkins says Nutley's 'wealth of marketing and qualitative research experience ... adds an important and creative dynamic to the team as we broaden the services we offer clients'.
NOP is online at www.nopworld.com
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