PR and Comms Insights Firm Launches in UK

Communications and PR researcher Paul Stallard has launched a new agency called Now or Never Insights, providing qual and quant studies across the UK, the US and international markets. The firm promises a combination of research rigour and communications expertise.

Stallard (pictured) founded and spent around eight years running two previous research firms, Arlington Research and Danebury Research; and nineteen years at international PR group Berkeley Communications, in various roles including MD and, most recently, two years in New York as COO. His new, Hampshire-based company provides thought leadership and brand research, stakeholder understanding, and product and service development, and offers access to over 200 million respondents across 130 countries.

Aside from methodological rigour and sector nous, the firm intends to stand out for its commitment to senior input - a director-level researcher will lead every project from start to finish; and by providing prices for consumer and IT decision-maker surveys on its web site. The latter include USD and Sterling amounts for different audiences, for surveys of 1,000 or 2,000 individuals, 'because nobody should have to wait for a proposal to find out if research fits their budget.'

The new company is online at www.noworneverinsights.com .