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Simmons Launches TV Targeting Site
US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services.
Simmons President and CEO Chris Wilson says the site will offer current and potential clients the latest news and updates on TVBehaviorGraphics, an email help desk, an FAQs section, and a breakdown of the different kinds of BehaviorGraphics groups, with versions available for adults, teenagers and children.
The TVBehaviorGraphics service covers consumer preferences for broadcast, cable and syndicated television programming and was created in 2002, pooling data from the Nielsen National Television and Hispanic TV Indices with the unified Simmons National Consumer Survey.
Simmons, which was bought last year by Experian, has been monitoring the behaviour of US consumers for more than 50 years and currently surveys over 30,000 of them each year. The new site is at www.tvbehaviorgraphics.com
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