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Confirmit for Asian Mega Panel
Online survey specialist FIRM has announced that its Confirmit software will power 'Asia's largest online panel', the new AIP mega panel of up to 1 million active respondents.
Initially AIP (Asia Internet Plaza Corporation) will roll out the panel, using Confirmit, in Japan, China, Korea, Taiwan, Singapore, Hong Kong, and Thailand, with access provided to MR companies worldwide. AIP describe it as 'the single largest panel in Asia'.
AIP has been using Confirmit for many of its online research activities since 2002. JK Leong of AIP Corp says the decision to use it was 'a natural one... Coupling their software and ASP offering with our online panel management skills will provide a strong foundation for this exciting panel'.
According to FIRM's VP of Marketing Kjell Øksendal, 'Being selected to support AIP and a panel of this size illustrates the confidence our clients have in our ability to deliver a world-class product and operating environment... AIP's vision for a more efficient way to gather panelist feedback fits right in line with our ideals for Confirmit's potential to change the way companies conduct research and business'.
FIRM (Future Information Research Management), supplier of Confirmit and Reportal, is headquartered in Oslo and can be found on the web via www.confirmit.com . AIP's global MR division provides clients with a comprehensive recruiting service package targeting Asian consumers. The company is online at www.asia-info.com
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