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SPA Launches Fieldwork Division
London-based agency SPA has set up a fieldwork only division called SPA Field Direct. Qual and quant fieldwork services will be provided to agencies, consultants and client-side companies by a team headed by Balbir Punia.
Punia has been in the industry for 16 years and at SPA for seven. She is supported by an office-based team of 6 and 900 qualitative and quantitative interviewers and recruiters throughout the UK.
As well as offering standard fieldwork services, SPA Field Direct has particular experience recruiting for families and children, emerging technology markets, media, FMCG/retail and automotive.
Chairman Jon Priest says the company already has very specific expertise with certain markets and respondents, but was asked for recruitment only services by some of its existing clients. 'We realised we could offer fieldwork more formally to a wider audience by establishing a dedicated division'. SPA was founded in 1994 and is on the web at www.spa-mr.com
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