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TNS to Measure UK Tourism
TNS has secured a five-year contract, worth more than £750,000 a year, to run the UK Tourism Survey for VisitBritain, VisitScotland, the Wales Tourist Board and the Northern Ireland Tourist Board.
TNS will conduct in-home, face-to-face interviews with 100,000 people a year - almost twice as many as in previous surveys - to discover the value and volume of tourist trips in the UK and Northern Ireland. The results will allow tourist boards to measure trends, and to develop and evaluate campaigns and initiatives. The government will also use the findings to inform tourism policies.
'Using innovative reporting systems including TNS Info, a web-based information portal, we can communicate results rapidly to a wide range of users,' explained Tom Costley, Head of TNS Travel and Tourism. 'This enables the survey findings to be accessed and acted upon swiftly.'
TNS is online at www.tns-global.com
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