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Market Strategies Promotes Telecoms Expert
US agency Market Strategies Inc (MSI) has promoted Laura Sofro to VP of the Telecoms sector in its Consumer & Business Services division.
For more than ten years, Sofro has provided consultative services to MSI's telecoms and high-technology clients. Prior to this, she worked as a marketing specialist for Advanced Data Concepts, a high-technology government contracting firm in Portland, Oregon.
Sofro specialises in research into new product development, pricing and bundled offers. Alongside technical knowledge of the telecoms market, she has experience in customer satisfaction, retention and loyalty modelling; market share measurement; demand assessment; brand and advert evaluation; and segmentation research.
The agency is online at www.marketstrategies.com
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