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Burgeoning Blogs in UK
According to the latest data from Hitwise, visits to blogs in the UK currently account for almost one in 200 visits to all web sites - representing a 130% increase from 2004.
The blogging sites are dominated by MSN and LiveJournal, but relative newcomer blog.myspace.com is rapidly gaining popularity with a 500% increase since it first appeared in Hitwise rankings last September.
Intermix (owner of MySpace) was bought last week by News Corp for $580 million, suggesting that blogs may finally be entering the mainstream.
A look at Hitwise demographics data highlights one of the major selling points of MySpace: more than 30% of visitors to MySpace are aged 18 to 24 - 21% higher than the average for blog sites - thanks to the site's emphasis on publicising upcoming bands and hosting new music releases.
Hitwise UK is online at www.hitwise.co.uk
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