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Meredith Appoints Research Director
US media and marketing company the Meredith Corporation has promoted Britta Ware to Executive Director of Corporate Research.
Ware, who joined Meredith a year ago, is responsible for advertising and consumer research for Meredith's Publishing Group. She previously spent nine years as Director of US Advertising Research at Reader's Digest. While there, she developed the Involvement Index, a tool for measuring magazine audience quality, and established the Magazine Involvement Alliance, a group of publishers with a focus on the reader experience.
She has also worked as VP, Associate Media Director, at Saatchi & Saatchi; Media Planner at Foote, Cone and Belding; and Media Planner at Saatchi & Saatchi DFS/Pacific.
Ware is the Chair of the Magazine Publishers of America Research Committee, and serves on other industry boards including the ABC Advisory Council and the Advertising Research Foundation.
Tom Harty, Senior VP/General Manager at Meredith Magazine Group, stated that Ware has already 'strengthened Meredith's leadership in market research, and provided great insights for the entire corporation'.
The company is online at www.meredith.com .
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