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Northern Light Adds Technology MR Portal
US search engine provider Northern Light has bought Analyst Direct, an IT market research portal, and Analyst Views, a database of IT analyst research reports. The products, previously owned by TechTarget, will help expand Northern Light's SinglePoint service, which currently provides various MR portals for business.
Analyst Direct's portals allow clients to search subscription MR reports from IT research firms, along with internal MR reports. Northern Light has been operating similar MR portals for technology and professional services companies under its SinglePoint brand name since 1998. The portals allow clients to access all licensed content with one login, one search, and one results page, using Northern Light's search engine technology.
The company has also bought Analyst Views - a web-based search tool that gives access to a database of IT analyst research, based on thousands of reports from more than 300 analyst firms. C. David Seuss, CEO of Northern Light, says the product is 'a perfect complement to Northern Light's Business Research Engine', and states that the product will be added to all the company's existing custom MR portals.
The company is online at www.northernlight.com .
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