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Employees' Views in the Video Spotlight
UK-based VoxPops International (VPI) has launched a new video examining employees' views on workplace stress, working hours, working from home, and moving jobs. The footage is being publicly released as part of the company's continuing free monthly video service.
VPI conducted more than 60 street interviews in inner cities to back up the findings of the National Employee Opinion Survey, conducted online in March by Alternative Futures Research among 1,000 respondents. Video participants ranged in age from 16 to 70. Findings include 38% saying that they take out the stresses of a hard day on partners or children, and 12% of the poll admitting to feeling like bad mothers because of job-induced stress. More positively, 77% said they receive stress-related support from their employers.
On the subject of hours, 50% would like to work fewer hours for proportionally less pay, and 43% believe more flexible hours would help them to deal with childcare or pursue outside interests. 66% said they would like to move jobs, with boredom the main reason for wanting to leave. 42% think they will change jobs in the next two years.
In general, the video research uncovered similar trends to the National Employee Opinion Survey, which found that 70% of employees want flexi-time, those working from home have higher job satisfaction, 46% of employees find their workplace stressful, and 26% believe their health is suffering because of their work.
Every month, VPI asks a selection of people from around the country for their views on a particular topic. The four workplace videos are the second in this series. Subscribers to the web site are entitled to a free copy of one video each month. Last month, the videos examined the retail experience, and subjects for the next few months include kids and modern technology, spending power among the over 50s, and brands.
VoxPops Director, Diane Earnshaw, believes the monthly video service 'can revolutionise traditional consumer studies and enhance and support conventional paper-based research methodologies'. She describes the latest videos as a 'fantastic resource for management and HR personnel'.
VPI specialises in consumer research and marketing videos for brand development and feedback, promotional purposes and training projects. The company is online at www.voxpops.co.uk . Alternative Futures' website is at www.alternativefutures.biz
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