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PR Campaign To Promote MR Industry
The Marketing Research Association (MRA) in the US has engaged a PR agency, InHouse Communications, for the launch of a national PR campaign promoting the benefits of MR in making business decisions.
MRA Executive Director Larry Brownell points to his organisation's mission to 'advance the practical application, use, value and understanding of the opinion and marketing research profession', and says InHouse offers a combination of strategic thinking, big ideas and public relations savvy, with a deep understanding of how associations work.
Helen Sullivan, President of InHouse, says the agency believes strongly in the value of marketing research, which forms an important component of InHouse's own work for many clients. Sullivan credits her three PRSA Silver Anvil awards for association work to 'effective use of marketing research to guide strategy, create news and measure results for each of the programs honored'.
Established in 1957, the MRA includes end users, research and design analysts, data collectors and support service providers among its international membership. It publishes the seminal Blue Book Research Services Directory and is online at www.mra-net.org . InHouse Communications is based in McLean, Virginia, just outside Washington DC.
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