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Bellomy Appoints Textile and Consumer Staff
US agency Bellomy Research Inc (BRI) has promoted apparel and textile specialist Karen Lefler to VP, Client Service, reporting directly to President Scott Layne. The firm has also recruited Thomas Hendrix as a Research Manager in its consumer packaged goods team.
Lefler, formerly an Account Director, has more than 20 years' experience on both the client and supplier side, mainly in consumer research for the apparel/textile industry. She has worked as VP at CB&A Research, and also spent 16 years at Sara Lee Hosiery, where she was Director of Consumer Research. In her new role, she will lead a team serving clients in the apparel, textile and real estate sectors.
Hendrix has more than five years' experience covering research design, regression modelling, SAS programming and data analysis. His background is in the financial services industry and he holds a Masters degree in Economics from the University of North Carolina. He joins an account team led by Jeff Goldman, which primarily serves CPG clients.
BRI, established 30 years ago, is based in Winston-Salem, US. It is online at www.bellomyresearch.com.
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