| |
Asia Pacific Firms Launch Research Journal
A group of MR agencies have joined forces to produce Asia Research, a quarterly print publication covering MR in the region. Sponsors include Kadence Asia, Citigate DVL Smith, SoHealthAsia, Asia Pacific Research, Hankook Research, Firestar Research, Opinion Research Taiwan and Indochina Research.
The aim of the journal is to promote and inform research buyers about market developments and methodology issues associated with conducting research in Asia. It will also include business news from the region, as well as factual data and marketing news aimed at assisting marketers and business planners.
Sebastien Barnard, the journal's Editor, says market research has become an important tool for product development in Asia, but says there is currently a 'lack of regular dedicated publications for the industry in Asia'.
The journal is available online at www.asiaresearch.com.sg.
|
