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Ipsos Interactive Services Appoints Panels Director
Alina Serbanica, former VP Business Development of Gallup Romania, is joining Ipsos Interactive Services (IIS) as Access Panels Director, responsible for all the company's European panels. IIS specialises in online market research, with more than 550,000 panellists across Europe.
Serbanica began her research career at Graffiti/BBDO where she spent three years as a Research Director. She then worked for seven years at the Gallup Organization Romania as a Research Director, developing quantitative research on national and regional representative samples. In February 2001, she was promoted to VP Business Development.
She subsequently worked for Henkel Romania, MarketPlus Research & Consulting, the Economic Development Center (CDE) and the International Marketing Research & Communication Group (IMR&C Group), before becoming Managing Partner in a small MR company set up by two former colleagues.
As Access Panels Director for IIS, Alina will manage all the IIS European panels - both online and offline - as well as supervising and training other members of staff.
IIS, part of the Ipsos Group, was established in 2000, and runs panels in several European countries. Its head office is in Bucharest, Romania, with smaller offices in London and Paris. The company's goal is to 'build panels in all markets where Ipsos is present'. It is online at www.ipsos-interactive.com.
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