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Arbitron Appoints VP of Group Sales
US media measurement specialist Arbitron has promoted Brad Kelly, formerly the company's VP of National Radio Sales, to VP of Group Sales. He will work with broadcasters and agencies, and oversee the work of the Group Sales teams around the country.
Kelly has been with Arbitron for 15 years, starting as an intern in the Radio Station Sales department. Most recently, he has worked as VP of National Radio Sales, responsible for $250m worth of contract negotiations.
Carol Hanley, Senior VP, US Media Services Sales, welcomed the appointment, saying: 'For more than a decade, Brad has built many strong client relationships in the radio industry. His leadership with our largest customers has been an example of the kind of people that we look for here at Arbitron'.
Arbitron, which developed the Portable People Meter (PPM) technology for media measurement, is online at www.arbitron.com.
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