| |
Experian Buys Prediction Analytics
Information giant Experian is buying again, complementing its existing retail data, analysis and consultancy services in Europe with the acquisition of US-based Prediction Analytics Inc (PAI). PAI provides retail performance modeling, sales forecasting and site-location analytics.
The acquired company's Retail Performance Modeling (RPM) solution helps retail, restaurant and real estate professionals achieve optimum sales performance and maximum return on capital, and with other modelling expertise will form a base for Experian to create a new range of products and solutions for clients worldwide.
The two companies previously had a marketing agreement for developing TAOS - PAI's sales forecasting and performance modelling tool, used by many US retailers. Recently introduced to the European market, TAOS is now being deployed by a growing number of UK retailers.
Charles Burton, MD of Experian's Business Strategies division, says the acquisition of PAI will give the group 'a firm platform to develop its consultancy business in the US, whilst providing PAI with a springboard for international expansion through Business Strategies' established global network of offices and franchises'.
Experian is online at www.experian.com and PAI at www.predictioncompany.com.
|
