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Compete Appoints New MDs
US online MR firm Compete, Inc has promoted T.J. Mahony to MD of Intelligent Reach Products, and Adam Guy to MD of its Wireless Practice. The announcement coincides with the launch of Voicebox, Compete's communications and loyalty platform, designed to help marketers extend and deepen customer relationships.
Guy has previously worked as a Senior Analyst at the Yankee Group, Director of Wireless Research at InfoTek Research and a Senior Analyst of Mobile Wireless Research at The Strategis Group.
Mahony was formerly a Strategy Consultant at ZEFER, Inc, and a Practice Analyst at Accenture. His new role involves developing new products and services to add to the company's Intelligent Reach range, which includes segmenting, targeting, and measuring services.
Stephen DiMarco, VP of Client Services and Marketing, believes that with the two new appointments the company now offers 'unmatched expertise in helping companies deepen relationships with their customers'.
Compete combines permission marketing, predictive analytics and a consumer behaviour database to help companies identify and reach consumers. The company is online at www.compete.com.
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