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Call for Case Studies for MR Journal
The International Journal of Market Research (IJMR), produced by the Market Research Society (MRS), has provided new guidance for potential contributors, encouraging case study-based articles from MR practitioners. The Journal's new Viewpoint section also allows practitioners to have their say about burning issues in around 500 words.
The Editorial Board has provided a list of topics that it would like to cover in future issues, as follows:- Panels - especially comparing online with traditional methods
- Measuring the added value of marketing, and the role of MR
- The relevance of recent advances in brain science
- Developing and measuring multimedia communication strategies
- Researching cross-cultural issues and minority groups
- The role and value of ethnographic research
- Data integration
- The impact of personality on attitudes and consumer decision making
- Public sector projects
- Ethics and market research.
The Board would also like to encourage contributions based on methodologies from other disciplines 'to provide a wider perspective'.The journal now provides online access for subscribers, and has increased its frequency from four to six issues per year. It is online at www.ijmr.com.
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