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Outdoor Ad Research Launch
UK-based media group JCDecaux this week announced the launch of a new ad planning and research division aiming 'to transform strategic planning within out-of-home'. Craig Wills, formerly Strategic Planning Director at MPG, joins to head up the new division, to be known as Open@JCDecaux.
The independent resource will provide clients with strategic planning advice and accountable campaign analysis and research, and apprise them of new developments in the evolving outdoor marketplace. 'The opportunities now available in the out-of-home market are streets ahead of where they were even two or three years ago', according to Group Sales Director, Spencer Berwin.
Wills, who worked at Naked and Saatchi and Saatchi before his stint at MPG (Media Planning Group), describes out-of-home as 'such a dynamic medium, evolving all the time, with a huge amount to offer for creating the ultimate method of communication.'
The group's home page is at www.jcdecaux.co.uk.
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