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UK Advertisers Move Online
Spending on UK press, radio and cinema ads fell last quarter, while online ad spend saw a 46% surge. The latest Quarterly Survey of Advertising Expenditure from the UK Advertising Association states that overall ad spend fell by 2.3% (taking into account inflation) in the third quarter of 2005.
Total press ads fell by 7%, with national newspaper spend falling by 8.4% and classified ads by 9.6%. Other losers include direct mail (-8.2%), radio (-6.4%), and cinema (-5.2%).
Apart from the Internet, the only winners were TV, which experienced a slight growth of 0.8%, and outdoor (1.6% growth). Figures for the Internet are estimates: actual figures will not be available until the spring.
US figures released by Nielsen Media Research last week show a healthier growth - 4.5% in Q3 - across the Atlantic (www.mrweb.com/drno/news4914.htm )
More information on the UK figures is at www.warc.com/qsae.
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