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Media Pioneer Launches Consulting Firm
US-based media analyst Paul Kagan has launched PK Worldmedia, a research and consulting firm covering digital entertainment and communications technologies. PKWM will publish a weekly report covering news, trends and strategies for digital media companies, and will offer consulting and valuation services.
Kagan's original group of companies, headed by Paul Kagan Associates, Inc., was sold to Primedia in 2000 and is now (since 2004) part of MCG Capital, which has renamed them Kagan Research LLC. Since 2000, Kagan has continued to invest in media and has worked as a communications consultant.
Kagan says that in the past five years 'the media landscape has somewhat changed, but perceptions of its future are radically different... New competitors and technologies have generated fear and excitement about old and new business models' due to advances in areas including digital video recording, VOIP, wireless networks, higher speeds of Internet access, video-on-demand and other new media sectors, and the needs of companies involved in these sectors are 'all in a new state of agitation'.
'Despite the rapid escalation of media sources, consumer demand remains greater than the supply' says Kagan. 'It is that salient truth that feeds the growth of new media technology and program concepts.'
Kagan says his first web site, launched in 1995, was the first to offer pay-per-view information and his Internet Media Investor newsletter in 1996 was the first publication to recognize the role of Internet search engines as media companies. A pioneer in publishing newsletters on emerging TV and communications technologies, he co-founded and solely financed the startup of Cable World magazine, created Euromedia, the first pan-European media business magazine, and published Asia Cable & Satellite World and Asia Broadband magazines.
The new company's web site is in development..
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