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Harris Interactive Launches Marine Study
The Harris Interactive Marine and Personal Watercraft Research Practice is introducing Waypoint, a series of quarterly studies based on the views of its online Marine Insights Panel. The study is designed to provide insight into boat owners' opinions, and track their brand awareness and purchase intent.
Waypoint will make use of 'hot-topic' modules to gather ongoing boater insights on current and future industry topics, as well as to evaluate the effectiveness of industry campaigns.
Jack Lighton, Director of the Marine and Personal Watercraft Research Practice, states: 'We set very aggressive goals to have a robust understanding of what boat owners across all segments think about key issues, from water access to the impact fuel prices have on boat usage.'
The company's web site is at www.harrisinteractive.com
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