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M/A/R/C Appointment
US agency M/A/R/C(r) Research has appointed Kevin Robertson as Senior VP, responsible for managing its Greensboro, North Carolina office in addition to client development and corporate strategic planning. He replaces Diane Stevio, who leaves after 21 years to start her own marketing services company.
Robertson was previously a Vice President at Information Resources Incorporated (IRI), and has over 10 years of experience in retail and CPG analytics, customer loyalty development, consumer insights strategies and category management applications. He obtained his B.B.A. in Finance from Florida Atlantic University.
President and CEO Merrill Dubrow comments: 'We are excited Kevin is joining the M/A/R/C team. He will be a great addition to the senior team and his past research experience will be very beneficial in working with our clients in the future.'
The company is online at www.marcresearch.com
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