| |
US Agencies Formalise Link
Massachusetts-based data analysis and MR firm DataMind Research, LLC has announced a strategic partnership with Bloomfield, CT-based PERT Survey Research. PERT has taken an equity stake in DataMind, which will use PERT's field services to conduct its EVA studies.
EVA (Expected Value Analysis(tm)) is a newly developed sales forecasting suite (www.mrweb.com/drno/news5193.htm ). James Rook, Senior VP at PERT, says the two companies 'have a strong history of working together over the past five years, and we believe the EVA system has tremendous value'.
'PERT was the first investor in our EVA methodology', said Daniel Rosen, CEO of DataMind. 'The partnership allows DataMind to concentrate on what it does best while offering its clients all the benefits of an established market research firm.'
DataMind is online at www.datamind.com and PERT at www.pertsurvey.com
|
