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Ziff Davis Promotes Stetson
Integrated media company Ziff Davis yesterday announced the promotion of Chris Stetson to Vice President of Research and Market Intelligence. He will report to Elda Vale, Senior VP, Corporate Marketing and Research.
Stetson has over 18 years of business experience, with over 10 years at Ziff Davis. He will continue to be responsible for developing analytical research tools and programs for the company's consumer/small business and enterprise brands across multiple platforms. He will also continue to head up programmes in a variety of areas including editorial, advertising, marketing and circulation management as well as new product development.
According to Vale, 'Chris brings to Ziff Davis extensive quantitative and qualitative research experience in a variety of areas. He has a solid track record of developing successful integrated market research programmes to help our customers achieve ROI. Most important, Chris is a research expert who will help Ziff Davis customers to succeed.'
Prior to joining Ziff Davis, Stetson served as Director of Research for iNEXTV, a subsidiary of Ampex Corporation, where he initiated and managed market research and web site traffic analysis for the start-up online media company.
Additional information can be found at www.ziffdavis.com
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