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Local Media Expert Joins Kelsey
In the US, directory and local media research specialist the Kelsey Group has hired Matthew Booth as Senior Analyst and Program Director. Booth will advise Continuous Advisory Services clients on developments and trends in the interactive local media industry.
He brings 10 years of experience in the local online space, most recently as cofounder and COO for local lead generation start-up Perform Local, and previously as VP, Strategy and Planning, at local search service Citysearch, part of IAC/InterActiveCorp. He has a Bachelor of Science degree in Finance from Babson College.
Neal Polachek, Senior Vice President, Research and Consulting, says clients will 'benefit not only from Matt's industry experience, but also from the operations perspective he brings—from developing a sound business strategy and building a corporate infrastructure to securing VC funding.'
The firm's web site is at www.kelseygroup.com
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