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New UK MD for AGB Nielsen
AGB Nielsen Media Research has announced the appointment of Justin Sampson as Managing Director of its UK unit. He joins after some 18 months at ITV preceded by 9 years at the Radio Advertising Bureau, latterly as MD.
Mandy Pooler, Chairman AGBNMR UK, comments 'I am very pleased that we have someone of Justin's calibre and reputation to lead the company'.
Sampson says he is joining at an opportune moment in time. 'It goes without saying that measuring television audiences is increasingly complex and significant issues need to be addressed in the next year. The challenge is to build on AGBNMR's technical expertise and deliver a service that will meet the needs of BARB's customers as the UK moves rapidly to a fully digital future'.
The company is online at www.agbnielsen.net
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