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Frazer Takes B2B Role at Experian
Experian has appointed Nick Frazer as Director of its B2B Marketing division. His duties include driving increased use of advanced data segmentation and analysis tools to add value to B2B companies.
He has worked in the business information and marketing area for more than 20 years, including senior positions at Dataforce, D&B and Equifax. Richard Lloyd, MD of the Business Information division, comments: 'Nick's track record makes him an ideal candidate to continue the impressive growth of the B2B Marketing division. His core skills in both marketing and risk and his passion for blending business, individual and risk data together in order to drive accurate, responsive and profitable marketing ensures that the division is in the very best of hands.'
The company, part of GUS, is online at www.experian.com .
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