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Google Consolidates Search Lead
Google gained in year-on-year search market share for the eighth consecutive month and maintained its status as market leader in March with 42.7% of US searches conducted on its sites, according to qSearch analysis from comScore. In the UK, Hitwise stats show Google is far more dominant with 74.8%, nearly ten times its nearest rival MSN.
In the US, Yahoo! remained in second place with 28.0% and MSN third 13.2%. Americans conducted 6.4bn searches online in March, up 10% from last month (the year's largest monthly gain) and 15% versus March last year. 2.7bn search queries were made on Google sites. It also leads the toolbar search market with 48.9%, but Yahoo! is close behind on 46.5%, leaving very little room for the rest of the market.
Share of Online Searches by Engine
Total U.S. Home, Work and University Internet Users
Source: comScore qSearch
[table]
comScore is online at www.comscore.com
Meanwhile in the UK, Google's domination is far more impressive. According to data from Hitwise UK in the last week, Google powered 74.8% of all UK internet searches in the four weeks ending 1st April, with MSN.co.uk dwindling in the rear view mirror on 6.7% (7.8% when combined with its .com property). Yahoo! Search is next with 5.7% (7.5% including the .com Yahoo! Search) and Ask, formerly AskJeeves, fourth with 5.4% (5.6% with .com).
Hitwise's home page is at www.hitwise.com .
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