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Online Product Testing Launch
In the US, MRSI (Marketing Research Services Inc.) has launched ProSelect, an online product testing solution offering a faster and cheaper option than traditional methods such as mall intercepts or central location testing.
ProSelect(SM) is part of MRSI's PRISM® system for product development. Using a primarily monadic testing technique, it makes surveys available 24 hours a day and monitors results as they come in, feeding them to clients faster. In addition, products can be shipped to one central MRSI facility instead of malls across the country and higher response rates are anticipated.
COO Todd Earhart describes ProSelect as 'a natural next step as an offering for our clients. MRSI is particularly experienced in product testing, typically testing 100's of products each year in categories from shelf-stable and frozen food to hair care, personal care, and intimate apparel. We've also been part of the explosive growth of online research in recent years... Thus, we felt the development of a product that combines the advantages of [the two] would be of tremendous value to our clients.'
Cincinatti-based MRSI is on the web at www.mrsi.com .
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